The band appeared on the UK edition of Dragons' Den on BBC2 on 21 July 2008, where they performed an extract from "Sziget (We Get Wrecked)" in an attempt to secure a £75,000 investment as an alternative to a standard record deal.
[2] The day after airing, Jones appeared on The Chris Moyles Show on BBC Radio 1 and Hamfatter's next single "The Girl I Love" was previewed.
[citation needed] Hamfatter's unorthodox method of raising funding from outside the record label system led to some negative comments from New Musical Express and The Guardian.
Elsewhere, the Dragons' Den deal was greeted with interest and cautious praise from industry figures such as Dave Eringa,[4] Feargal Sharkey[5] and NME news editor Paul Stokes.
[6] Reports that Hamfatter were due to sign a record contract with Simon Cowell or Sony were dismissed by the band as journalistic invention.