Reggae Reggae Sauce

Dragons' Den investor Peter Jones has since classified the product as one of his most successful investments from the show.

[1] On 7 February 2007, Roots appeared on Dragons' Den and convinced Peter Jones and Richard Farleigh to invest £50,000 in return for 40% of his company.

[2] The sauce gained fame as a result of his memorable television appearance and on 9 February 2007, Sainsbury's were confirmed to be interested in stocking it.

[citation needed] The origin of the recipe is disputed by Tony Bailey, who runs a West Indian takeaway in Brixton, South London.

Roots ran a jerk chicken stall at the Notting Hill Carnival for 15 years with Bailey.

[citation needed] Restaurants Subway,[11] Hungry Horse and pub chains Slug and Lettuce and Scream offer the sauce on various menu items.

[12] In September 2010, Morrisons supermarket announced it would be carrying a range of Levi Roots sandwiches.