The first single from the album was "If You Can't Stand the Heat" in November 1982, which became their fourth consecutive top ten hit in the UK charts.

Realising that their fans were now slightly older, they made a move for a more adult market - a factor which would remain for the rest of the group's recording career, but would ultimately provide their downfall.

The following single became the hard edged "When We Were Young", which in the Summer of 1983 returned Bucks Fizz to the top ten, and a Greatest Hits compilation followed.

[10] Record Mirror claimed that "Run for Your Life" was too similar to a previous single "My Camera Never Lies", but did state that the group were now making "exceedingly good pop music".

[11] The New Straits Times gave the album a largely negative review saying that it was "overly clean, lacking a rough hewn edge".

[12] NME gave "Run for Your Life" a particularly good review, saying that the group were at their peak and singling out praise to producer, Andy Hill.