In February 2018 the Hanes Australasia division also acquired the Bras N Things brand for an estimated AU$500 Million.

[9] During the coronavirus pandemic in United States, Hanes retrofitted its factory to manufacture N95 masks for healthcare workers.

"[12] The slogan was revived in 2005, with celebrity endorsements including Michael Jordan, Matthew Perry and Marisa Tomei, as "Look who we've got our Hanes on now.

[13] In the 2000s, an ad campaign began for their Hanes "Go Tagless" T-shirt, featuring various celebrities including Jordan, Phillip Brooke, Big Ben Kennedy, Jackie Chan, and Brian Regan.

Hanesbrands has ended its advertising campaign featuring Sheen because of domestic violence charges filed against the actor in 2010.

[15] In 2019, the company introduced body positive messaging with the "Every Bod" campaign for their FlexFit boxers,[16] aimed to reduce the macho image associated with men's underwear.