The single was released through iTunes and on a 7" vinyl limited to 150 copies, all of which were given to the crowd at the band's debut performance at the opening of the Third Man Records headquarters.

The song was released as downloadable content for the Rock Band series on July 14, 2009 along with "No Hassle Night" and "Treat Me Like Your Mother".

[citation needed] In the fall of 2009, the song was featured in TV spots to promote the premiere of The Vampire Diaries, an American television series that aired on The CW.

The video was shot entirely in black and white and features the band members sitting inside of a photo booth in various sequence and combination.

One object brought in multiple times is a piece of cardboard with a circular hole which each member brings in at a certain point and stares into.