[2] Every other year, "Third Mazu" is carried by worshippers on a pilgrimage to Chaotian Temple in Beigang, Yunlin entirely on foot.

On the years without a pilgrimage, Haotian Temple holds a parade where Mazu tours the fifty-three villages in its territory.

According to legend, during a pilgrimage to Chaotian Temple in Beigang, ferrymen on the Zhuoshui River greedily raised their price.

[7] Haotian Temple was used as a filming location for the television series Lee's Family Reunion and the 2012 movie Din Tao: Leader of the Parade.

Super Night Club [zh], a variety show on SET Taiwan, has also visited the temple in an episode.