Between 1914-1916 he served as publicity director for various motion picture companies: Jesse L. Lasky Feature Play Co.,[2] Alco Film Corp.,[3] Bosworth Inc.,[4] Metro Pictures,[5] Equitable Motion Picture Corp.,[6] World Film Co.,[7] and Frohman Amusement Corp.[8] Reichenbach claims to have popularized lithographs of the 1913 nude painting September Morn while working at an art shop in New York, by having accomplices complain to the New York Society for the Suppression of Vice about the shop window display that he himself had arranged, and by staging a crowd outside the shop.

[10] For the 1915 film Trilby, which included nude scenes and hypnotism, Reichenbach hired a young woman to run several times around the block and take a seat besides him just before the movie ended.

One attempt involved crossing the border into Mexico, which resulted in United States president Woodrow Wilson writing an angry letter to Reichenbach asking him to stop.

Reichenbach convinced him to grow a goatee beard upon his return to the United States in 1924, with the intention of causing a negative public reaction which could be made good by shaving it off.

[13] In 1928, Reichenbach was managing the Colony Theater in New York City and took Walt Disney's animated film Steamboat Willie for a two-week run.

For The Virgin of Stamboul, he hired actors to pose as a clandestine Turkish rescue party that was hunting for a royal bride who had eloped with an American soldier.