Harry and Louise

Fourteen television ads and radio and print advertising depicted a fictional suburban forty-something middle-class married couple, portrayed by actors Harry Johnson and Louise Caire Clark, despairing over bureaucratic and other aspects of health care reform plans and urging viewers to contact their representatives in Congress.

In 2000, Harry and Louise appeared in a TV commercial sponsored by HIAA promoting its "InsureUSA" campaign advocating the need to provide health coverage to uninsured Americans.

Harry and Louise appeared again in an ad that premiered on August 25, 2008, during the 2008 Democratic National Convention, urging that health care reform be made a top priority.

The 2008 ad was sponsored by several organizations that have, in the past, advocated diverse views on health care, including The American Cancer Society Cancer Action Network, the American Hospital Association, the Catholic Health Association, Families USA, and the National Federation of Independent Business.

[6] In July 2009, the couple appeared in a new television advertisement in support of the health-care plan promoted by President Barack Obama.