ARY Digital, formerly known as the Pakistani Channel, was launched in the United Kingdom in December 2000 to cater to the growing demands of South Asian entertainment in the region.

Amongst these are Fashion TV for which a regional channel FTV Pakistan has been airing since December 2005 on the ARY Digital network.

With the network's help, Nickelodeon is also planning to kick-start its operations in Nick Pakistan where it would be beamed into 2.5 million households with kids.

Among them Waar, Main Hoon Shahid Afridi, Josh, Chambaili, Zinda Bhaag, Siyaah and Lamha top the charts in industry.

[9] For a brief period in 2003, ARY Digital received criticism upon its airing of a prisoner's derogatory comments against the Anti-Terrorism Court (ATC-3) and a video showing balded young girls behind bars begging for mercy.