It consists of four floors without a basement, and the fourth level occupied only by tuition centres.

The mall is situated in an area known as Kovan City (Chinese: 高文城) which used to be Hougang Town Centre, but the town centre was shifted to Hougang Central when neighbourhoods sprung up further north.

In 2016, Alpha sold them to Master Contract Services, a Singapore-based group in the property and construction businesses.

[4] Notable shops in Heartland Mall include Popular,[4] Old Chang Kee, Japan Home,[4] PrimaDeli, Toast Box, Saizeriya, Ya Kun Kaya Toast, Burger King, Mos Burger, Suki-ya, Watsons and Sakae Sushi.

The majority of the first floor is occupied by Cold Storage, a local supermarket chain.