Opened in September 1993, the shopping centre was within walking distance from Jurong East MRT station.

It had a net lettable retail floor area of 110,000 square feet (10,000 m2), featuring a 4-screen cineplex operated by Shaw Theatres, an amusement arcade, a bowling alley, some retail shops and eateries, and the Fuji Ice Palace on third floor, one of the only two ice rinks in Singapore.

The Jurong Entertainment Centre was acquired by CapitaMall Trust Management Limited for S$68 million in 2005.

The S$138.2 million asset enhancement work planned to house Singapore's first Olympic-size ice skating rink[2] measuring 60m x 30m with a 460-seat gallery for spectators.

On 21 May 2010, CapitaMall Trust held a groundbreaking ceremony for its new mall on the site of the former Jurong Entertainment Centre.