The facility serves as the cultural and entrepreneurial introduction to the counties of Bland, Buchanan, Carroll, Dickenson, Floyd, Franklin, Giles, Grayson, Lee, Montgomery, Patrick, Pulaski, Russell, Scott, Smyth, Tazewell, Washington, Wise, and Wythe, and the cities of Bristol, Galax, Norton, and Radford.
The LEED Registered[5] building features artisan galleries, a cafe with locally supplied organic / farm-to-table fare, video portraits of musicians, craftspeople, and places to visit.
Through a supporting non-profit, the Friends of Southwest Virginia, businesses and individuals help artists, craftspeople, localities, nonprofits and entrepreneurs mobilize and succeed.
A multifaceted plan identifies the cultural and natural assets of the region; coordinates initiatives, organizations and venues engaged in cultural and natural heritage toward more efficient operations for all partner organizations; and develops a comprehensive strategy and capital improvements plan to maximize the impact of state investments in this significant restructuring effort.
Key initiatives include: The Friends of Southwest Virginia is supported through a regional partnership program of the 19 counties, four cities and 54 towns of Southwest Virginia; while funding from the many communities varies, support across the region for a single front in economic redevelopment is unified.