Heibon Punch

Heibon Punch (刊平凡パンチ, Heibon Panchi) was a weekly Japanese men's magazine published by Heibon Shuppan (currently known as Magazine House).

The magazine featured articles on lifestyle, fashion, sports, political issues, and sex,[1] rivaling with Weekly Playboy, launched two years later.

Heibon Punch was influential in promoting American fashion trends, such as the Ivy look, to Japanese male youth in post-World War II Japan.

[2][3] Some of Heibon Punch's collaborators were Yukio Mishima, Toshio Saeki,[4] and Kyoko Okazaki.

Other magazines by the same publisher were Monthly Heibon Punch, the general weekly magazine Weekly Heibon, and the spin-off Heibon Punch for Girls (precursor to an an).