Heinz 57

Its name comes from the historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States.

He later claimed he was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles").

[5] Heinz 57 Sauce has what amounts to a ketchup base, fortified with malt vinegar and seasoned with mustard, raisin, apple, garlic, onion, and other flavors.

[6] Its ingredient list includes tomato purée (water, tomato paste), high fructose corn syrup, distilled white vinegar, malt vinegar (contains barley), salt, less than 2% of modified food starch, raisin juice concentrate, mustard flour, soybean oil, turmeric, spices, apple purée, sodium benzoate and potassium sorbate (preservatives), caramel color, garlic powder, onion powder, and natural flavors.

However, the Bruins general manager Harry Sinden denied his request, stating that only captain Ray Bourque (#77) could wear an unorthodox number.

H. J. Heinz Company marketing material c.1909
A circa-late-19th-century trade card advertising the H. J. Heinz Company's baked beans with tomato sauce . The card bears the slogan "Altogether 57 Varieties of Pure Food Products".
A modern Heinz ketchup bottle, with the number "57" molded into it.
Heinz convention in Montreal in 1940 prominently featuring "57"