Smucker Co. decided to include among the pet food brands sold to Post Holdings.

On April 28, 2023, PH announced that it had completed the acquisition of Kibbles 'n Bits, which is now marketed by Post Consumer Brands.

[1][2][3][4] The brand was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones.

Smucker Co. took control of Kibbles 'n Bits in 2015, when it acquired the company that marketed it, Big Heart Pet Brands.

Kibbles 'n Bits was among several brands recalled in February 2018 due to FDA findings of sodium pentobarbital, a drug used in euthanasia.