Helichrysum milfordiae, the Milford everlasting, is a species of flowering plant in the family Asteraceae, native to South Africa.

Growing to 10 cm (3.9 in) high by 50 cm (20 in) wide, it is a mat-forming evergreen perennial with silver-grey leaves arranged in tight rosettes, producing solitary daisy-like flowers in spring.

[3] In cultivation this plant is hardy down to −10 °C (14 °F) but requires the sharp drainage and dry winters of its native habitat, on scree slopes above 2,800 m (9,200 ft) in the Drakensberg of Natal and Lesotho.

[3] It is suitable for cultivation in an Alpine garden or similar, with neutral or alkaline soil.

In the UK it has gained the Royal Horticultural Society's Award of Garden Merit.