[3][1] Pie Face received $A35 million in funding, including from a number of high-profile investors who hoped that it would be eventually listed on the stock market.

[4][5][6] Prior to entering administration it had been considering a stock market listing to be valued at $150 million, and had agreements to establish stores in Asia, Europe, the Middle East and the United States.

[9] In January 2017 it was reported that the chain was nearing profitability, and now had 30 franchised stores and intended to expand overseas again with a focus on Japan and South Korea.

[11] Pie Face, along with its parent company, United Petroleum (UP), is planning to establish a food manufacturing venture in Sri Lanka.

The company intends to invest approximately US$20-30 million in the project, which will be managed by UP's wholly-owned local subsidiary, United Petroleum Lanka Private Limited.