It serves only vegan dishes including loaded fries, veggie burgers, hot dogs and a number of various sides and breakfast items.

Lord of the Fries first started as a vegetarian "mobile chip van" in August 2004 which was driven across the country until late 2005 when the first store location was opened in Melbourne's city centre.

[4] In 2018, the company announced a partnership with U.S. producer Beyond Meat, making them the first Australian restaurant chain to offer their plant-based burger patties.

[5] In 2022, Lord of the Fries Property, which was a crucial leasing vehicle for franchisees, collapsed in 2022 with debts of $2 million.

Recently they have launched their side brand “Lord of the…” with plant based take home macaroni and cheese products.