HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers.

[2][3] HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite.

[4] In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms.

[2][5] In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.

[2] HelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.