It was founded by actress/musician Zooey Deschanel, TV producer Sophia Rivka Rossi and writer Molly McAleer.

[1] The website is geared toward women, and covers topics in popular culture, love, friendship, careers, style, food, and daily news.

[2] The terms of the deal were not disclosed to the public, but online reports pegged the acquisition price by Time as being around $30 million.

[3] A print edition of the online magazine debuted in 2018.

[4] Mashable said the site "warm[s] [the internet] up with fun and empowering, lady-friendly content".