Heloise (columnist)

Ponce Kiah Marchelle Heloise Cruse Evans[1] (born April 15, 1951 in Waco, Texas),[2] best known by her pen name Heloise, is an American writer, author, and speaker specializing in lifestyle hints, including consumer issues, pets, travel, food, home improvement, and health.

Heloise's father was in the Air Force,[3] and like many military brats she moved frequently.

Heloise's mother, Heloise Bowles (May 4, 1919–December 28, 1977), born in Fort Worth, Texas, started a newspaper column in the Honolulu Advertiser called "Readers Exchange" in February 1959, later changed to "Hints from Heloise" when King Features Syndicate picked up the column and started syndicating it nationwide.

She worked with her mother for several years and contributed to the column as Heloise II.

She is a contributing editor for Good Housekeeping magazine and writes the monthly column "Heloise to the Rescue.