Henry Lewis Bullen

He rapidly fell out with his employer and was demoted, and then disappeared with $2750 of company money, being arrested by Pinkerton detectives with a ticket to Honolulu.

[5][full citation needed] Bullen became ATF's advertising manager and informal corporate historian, he was responsible for producing type specimen books, machinery and material catalogs and pamphlets.

He also successfully marketed the concept of "type families," offering further weights than roman and italic and introduced classic revivals of Garamond, Caslon, Cloister, and Bodoni.

In 1923, he advertised help at the library while compiling the 1923 type specimen book, hiring Beatrice Warde as assistant librarian.

Contemporary amateur historian of printing David M. Macmillan however has expressed concern that his writing was often inaccurate: "I have come to the point where I find it impossible to rely upon anything that he said which does not have external corroboration.

"[11] Beatrice Warde later in life said he had suppressed suspicions that the "Garamond" type his company was reviving was not really the work of sixteenth-century engraver Claude Garamond, noting that he had never been able to find a sixteenth-century book that contained it; Warde discovered a few years later that it had actually been cut by the little-known Jean Jannon in the following century.