The idea was "born from Ms Exton's frustration with existing lesbian dating websites and apps, which she didn't think were good enough.

She says the market was dominated by "dating sites that were initially created for gay men, and tuned pink for lesbians".

[12] In March 2015, after $1 million in funding from investors such as Alexis Ohanian, and Garry Tan and Michael Birch from Y Combinator, Dattch was renamed to Her.

"[14] Lesbian news portal Autostraddle said, "it is a pleasure seeing technology created with women's needs being considered so carefully.

"[15] HER was featured on the Tamron Hall show in 2021 with Exton being surprised by a lesbian couple that met on the app and later married.