[7] In October, 2015, the company launched Scruff Version 5, which included new communities, relationship types, sex preferences, and safety practices.

[8] Company CEO Eric Silverberg said that the decision was based on concerns about "shady advertising,"[9] as well as user safety and privacy, particularly in regions or countries where homophobia is still widespread.

"[11] In January 2019, after multiple suspensions from Google Play, Scruff announced that it was banning profile photos featuring "sexually suggestive embraces" or members in their underwear or in swimming trunks.

"[16] In 2015, the company added a traveler alert feature that notifies users when they reach one of approximately 100 countries where homosexuality is criminalized, sends alerts to members about immediate safety concerns in these regions, and partners with the International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA), on a web page identifying anti-gay laws in such countries.

[1] In 2018, chief executive officer Eric Silverberg said that Scruff has no plans to integrate with Facebook due to concerns about privacy and data mining.

The company unveiled an ad campaign on a billboard just outside Super Bowl XLIX that read "Play on Our Team" to encourage acceptance of gay professional athletes.

[21] In October 2018, YouTube personality and model Brendan Jordan partnered with Scruff to promote National Coming Out Day.