The site was started as a hobby and was called GayRomeo in October 2002 by Planetromeo GmbH in Berlin, Germany.

[5] In March 2009, GayRomeo acquired the online community Guys4Men.com, expanding the site's userbase into Asia.

[9] Sex workers and escorts can also advertise their services by creating their own profiles on the Hunqz section of the website.

[10] Aside from personal messaging, Romeo offers users the chance to create Club and Guide profiles as another way of connecting with gay men sharing similar interests.

The administrators of the Club and Guide profiles can send direct messages to their members.