The company eventually collapsed after Morton's death in 1935, but the bankrupt remains were bought by Market Rasen journalist Charles Edward Sharpe in the late 1950s.

With its four divisions – publishing, events, print and mailing – its operations now fall under the banner of Mortons Media Group.

[2] Mortons Media Group – a subsidiary company of Mortons of Horncastle – produces a range of hobbyist magazine titles and newspapers, organisers several major exhibitions, offers contract print and mailing services and houses a motorcycle and heritage image and publication archive.

Supporting its printed publication range, Mortons produces various online products and digital platforms including motorcycle news websites MoreBikes and O2W, and Kitchen Garden.

Its printing press was originally housed at the Horncastle News building in the centre of the town, but by 1979 it had outgrown the facility and moved to new premises on Boston Road Industrial Site where Mortons' main HQ still sits today.