It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively.

As of 2013[update], it sold in the range of 40,000 units per month, and is second only to the Honda Activa in a rapidly growing scooter segment.

It was positioned sharply as a women's scooter with the brand tagline "Why should boys have all the fun?"

[2] It thus polarized the entire scooter market, with offerings being positioned either specifically male or female.

The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time.