In 2009 TVS Scooty began providing two-wheeler riding training to women across small and large towns in India in an effort to increase the size of the target market.

[3] The TVS Scooty range has benefited from product placement in Bollywood movies and Indian TV Serials, as either a prop, or in certain cases part of the plot.

In the 2008 film Ghajini starring Aamir Khan, lead actress Asin Thottumkal rides the TVS Scooty Pep+ to get around in the role of Kalpana.

[5][6] Ranbir Kapoor in the lead role of the 2009 release Rocket Singh: Salesman of the Year rather unwillingly has to ride the a bright pink Scooty Pep+, bought lovingly for him by his father, played by Prem Chopra.

[9] Featuring judges who were members of the Indian fashion industry, contestants were graded on skills such as ramp-walking, cheerleading, acting and creativity.

[12] Launched in March 2009, the TVS Scooty Streak features LED tail lamps, external fuel filling and an easy-to-use center stand: making it specifically designed for the young woman.

[15] The Scooty Teenz was launched in 2007 has also been released in the electric edition that is designed specifically for young women who travel short distances.

It is one of the most popular scooters in India and is renowned for its stylish looks, excellent ride quality, superior fuel efficiency and low maintenance cost.