Hero MotoCorp Limited is an Indian multinational motorcycle and scooter manufacturer headquartered in Delhi.
It was noted for its advertising campaign based on the slogan 'Fill it – Shut it – Forget it' emphasizing fuel efficiency.
[11] Honda exited the joint venture through a series of off-market transactions by giving the Munjal family, which held a 26% stake in the company.
The discount was between 30% and 50% to the current value of Honda's stake as per the price of the stock after the market closed on 16 December 2010.
[12] The differences between the two partners had become apparent for a few years before the split over a variety of issues, ranging from Honda's reluctance to fully and freely share technology with Hero (despite a 10-year technology tie-up that expired in 2014) as well as Indian partner's uneasiness over high royalty payouts to the Japanese company.
[12] As per the arrangement, it was a two-leg deal: In the first part, the Munjal family, led by Brijmohan Lal Munjal group, formed an overseas-incorporated special purpose vehicle (SPV) to buy out Honda's entire stake, which was backed by bridge loans.
This SPV was eventually opened for private equity participation, and those included Warburg Pincus, Kohlberg Kravis Roberts (KKR), TPG, Bain Capital and The Carlyle Group.
[15] The new brand identity and logo of Hero MotoCorp were developed by the British firm Wolff Olins.
[16] The logo was revealed on 9 August 2011 in London, to coincide with a cricket match between England and India.
[18] In July 2013, HMC acquired 49.2%[19] shareholding in Erik Buell Racing, a motorcycle sport company which produced street and racing motorcycles based in East Troy, Wisconsin, United States.
[23][24] Hero MotoCorp has five manufacturing facilities based at Dharuhera, Gurugram, Neemrana, Haridwar and Halol.
[29] It is reported that Hero MotoCorp has five joint ventures or associate companies, Munjal Showa, AG Industries, Sunbeam Auto, Rockman Industries, and Satyam Auto Components, that supply a majority of its components.
[38] As on 31 December 2013, the promoters Munjal Family held around 40% equity shares in Hero MotoCorp.
[citation needed] Hero has been the sponsor of the Caribbean Premier League, a twenty-20 cricket franchise, since 2018.
[46] In March 2022, the Income tax department conducted raids on offices and several other locations of Hero MotoCorp.
Following this, the department stated in a report that the two-wheeler giant had made bogus claims of expenses to the tune of Rs 1000 crore.