[26][27] Along with Azzedine Alaïa, who had introduced the style by 1985,[28][29] Peugnet pioneered the creation of so-called bandage dresses, so-called "body-con" (body-conscious) garments made using materials traditionally associated with foundation garments to create bandage dresses that would mold and shape the wearer's figure with its signature bandage-like strips.

This was the first-ever acquisition of a French couturier by an American designer, though Azria is Tunisian[31] and grew up in France.

In April 2007, Max Azria relaunched the Hervé Léger brand under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques.

In August 2007, the remodeled Hervé Léger boutique opened on Rodeo Drive in Beverly Hills.

[34] His focus was on modernizing and expanding the brand image beyond the bandage dress into daywear and lifestyle categories.