Hibiki (whisky)

[4] Hibiki was introduced in 1989 by Suntory, originally with expressions having age statements of 17 and 21 years.

[5] The Hibiki featured in the 2003 film Lost in Translation in which Bill Murray's character Bob Harris had to make a number of advertisements.

[5][11] As of October 2017, the brand was available in three variations (and the blends with age statements of 12 and 30 years were no longer listed on the company website):[2] In May 2018, reports started coming out indicating the discontinuation of the Hibiki 17 expression.

[13] In 2023 for Suntory's 100th year anniversary, and 20 years after the appearance of Lost in Translation, director Sofia Coppola was asked to direct the company's anniversary tribute video starring Keanu Reeves, with a mix that included scenes from her film along with footage of her father Francis Ford Coppola and director Akira Kurosawa's Suntory Whiskey advertisement from the 1970s.

[2][18] Suntory collaborated with Japanese ceramic artist Tokuda Yasokichi III to create a limited edition bottle for a 35 year-old whiskey blend.