After supplying local events and independent retailers, the company approached the café chain, EAT, which then became Higgidy's first major customer in 2004.

It was in the Sunday Times Fast Track 100 fastest growing companies in the UK for two years running in 2009 and 2010[6] and then, in 2011, Higgidy was chosen as the regional winner for the South of England in the HSBC Business Thinking initiative.

[9] In 2019, Samworth Brothers, which owns a portfolio of other pie-makers such as Ginsters, purchased a minority stake in Higgidy with an option to increase their shareholding.

The range now offers pies (individual and little pies), quiches (large, little and snack quiches), tortillas, rolls (sausage, veggie and vegan) and a snacking and sharing range (including dinky rolls, pastry swirls and savoury muffins).

[11] Higgidy products can be purchased in Sainsbury's, Waitrose, Ocado, Tesco, Co-op, Asda, Booths, Amazon Fresh, Boots and some Londis and Budgens stores.