High Noon is an American alcoholic beverage brand specializing in hard seltzer made with vodka and fruit juice.

[2] E & J Gallo launched High Noon hard seltzer in 2019, with original flavors including grapefruit, pineapple, black cherry, and watermelon.

[2] In March 2023, High Noon introduced a line of tequila-based seltzers, with flavors including lime, grapefruit, passionfruit, and strawberry.

"[9] Delish wrote that "each High Noon actually tasted like the flavor listed on the label," while noting that "because of the real juice, the sugar content is a little higher than many other seltzers on the market.

"[10] In a review for USA Today, Christian D'Andrea wrote that "High Noon's tequila seltzers (mostly) live up to the brand's lofty reputation," calling the lime flavor a "great canned cocktail from a brand that leads the pack among the macro-brewers in its field.