Hard seltzer

Two Dogs paved the way for similar commercial products such as Hooper's Hooch and Mike's Hard Lemonade.

[9] Sales of the most popular hard seltzer brand, White Claw, grew 85% in just one year, making over $4 billion in 2020 alone.

[10] Analysts attribute the success of White Claw and the appeal of hard seltzer in general to increased demand from health-conscious consumers.

Many hard seltzers have added flavoring and are mixed with sugary soda waters to add sweetness.

The aftermath of this video made sales of White Claw (as well as other hard seltzer brands) skyrocket.

[17] On the back of this popularity, hard seltzer brands have launched in numerous countries outside of the U.S., including in Canada,[18] Australia,[19] Finland[20] and the UK.

A common filtration process consists of a carbon treatment which uses CARBOFIL RW, RHC or CA filter sheets.