In the Middle Ages, the marriage of Henry Plantagenet and Eleanor of Aquitaine opened the Bordeaux region to the English market and eventually to the world's stage.
The Gironde estuary and its tributaries, the Garonne and the Dordogne rivers play a pivotal role in the history and success of this region.
Wine historian, Roger Dion, has theorized that the first vine cuttings that the Romans brought to Bordeaux originated in the Rioja region of Spain.
[5] The marriage made the province of Aquitaine English territory, and thenceforth the majority of Bordeaux claret was exported in exchange for other goods.
Henry and Aliénor's youngest son, John, was in favor of promoting the wine industry, and to increase it further, abolished the Grande Coutume export tax to England from the Aquitaine region.
[7] In the 13th and 14th century, a code of business practices called the police des vins emerged to give Bordeaux wine a distinct trade advantage over its neighboring regions.
In 1224, King Louis VIII of France attempted to purge the English from French soil and was halted in his advance in the town of Bordeaux.
[9] At the turn of the 14th century, the town of Libourne was vying for dominance in the area, exporting 11,000 tons of wine to London from the 1308 vintage.
[12] Even when the by then Protestant kingdoms of England and Scotland, both ruled by the same Stuart king by this point, were trying to militarily aid the Huguenot rebels in their fight against Catholic France in La Rochelle, Scots trading vessels were not only permitted to enter the Gironde, but they were escorted safely to the port of Bordeaux by the French navy for their own protection from Huguenot privateers.
[13] At the turn of the 18th century, the War of the Spanish Succession broke out which made navigation along the French coast line and the English Channel very risky.
Despite the government sanction, bottles of prized Bordeaux wines began showing up in large quantities at auction houses in London, Bristol, and Plymouth as the captured bounty of privateers.
Wine historian, Hugh Johnson, speculates that this was an arranged affair between the Bordeaux chateaux, the privateers and the London auction houses to get around the war time politics of the period.
[16] Due to the lucrative nature of this business, other areas in France began growing their own wines and labeling them as Bordeaux products.
As profits in the Aquitaine region declined, the vignerons demanded that the government impose a law declaring that only produce from Bordeaux could be labeled with that name.
It was also the introduction of the en primeur concept where traders alongside critics are invited to Bordeaux six months after harvest, to sample the new wine.