Municipal worker Dave's life changes completely when videos of his rants about potholes at City Hall go viral on YouTube.

The site's critics consensus reads: "Hits undermines its undeniably timely message with a darkly bitter tone that makes the movie's caustic humor harder to swallow.

[8] Alee Karim of Under the Radar called it "a terrific film whose (apparently) controversial conclusion is earned.

"[9] Justin Chang of Variety, said in his review that "David Cross’s scattershot “Hits” resembles early Alexander Payne in its playful (or hateful?)

"[10] David Rooney in his review for The Hollywood Reporter said that "Celebrity in the age of the viral sensation gets broad treatment in this modest effort, unlikely to reflect its title,"[11] while Katherine Kilkenny of IndieWire opined that "the film’s holier-than-thou approach produces laughs in the initial scenes but edges closer to bland misanthropy once Liberty’s developed characters get their unjust deserts.