[4] The Wave continued providing a local service to Swansea, Neath Port Talbot and South Carmarthenshire.
[5] 2003 saw the station adding the South Wales' Hit Music tagline as their slogan[6] as well as a highly popular competition called A Week on Wheels, which returned the following year as a promotion.
[8] The Wave came under management of UTV Radio in 2005, when the company acquired The Wireless Group, the owner of the station in the early 2000s.
[18] In May 2020, Bauer announced that The Wave would join the Hits Radio network, while retaining its localised on-air branding.
[25] The station's official Ofcom measured coverage area (MCA) covers Swansea, Neath Port Talbot and South Carmarthenshire on 96.4 FM, with the signal coming off the transmitters on Kilvey Hill.
[21] Bauer's Swansea newsroom broadcasts local news bulletins hourly from 6am-7pm on weekdays and from 7am-1pm on weekends.
The station also simulcasts hourly Sky News Radio bulletins at all other times Leigh Jones Claire Scott Andy (Badger) Miles Siany Martin