As of September 2024, the station has a weekly audience of 4.6 million listeners according to RAJAR.

The station was rebranded on 4 June 2018 as Hits Radio UK.

It relays its programming to the Hits Radio network, opting out with UK wide news & information, traffic bulletins and advertising.

The launch of Hits Radio UK in 2018 saw the station added to DAB multiplex transmissions in a number of local areas - mostly those served by Arqiva's NOWdigital multiplexes, as well as being made available on the CE Birmingham multiplex (replacing 'Magic Soul') and in stereo in London (replacing Kerrang!

In addition, the new network was provided over the Sky satellite TV platform, on a channel previously occupied by Absolute Radio 70s.