[4] In December 1995, Omnitel Sistemi Radiocellulari Italiani (founded on June 19, 1990, by Olivetti, Lehman Brothers, Bell Atlantic and Telia) and Pronto Italia (made up of Zignago Vetro, AirTouch, Mannesmann, Banca di Roma, Arca Merchant, Comeba, Ersel, Erg, Urmet TLC, Spal TLC, Site, Ponti Radio and Fergia[5][6]) merged into Omnitel Pronto Italia,[7] which launched a mobile telephony service, the second in Italy after TIM (formerly SIP).

[8] Olivetti, the original majority shareholder, through Omnitel and Infostrada (which dealt instead with fixed telephony), thus competed with Telecom Italia, which until then monopolized the entire telecommunications sector in Italy.

On 16 December 2013, following Verizon's sale of the entire share capital held in the company to Vodafone, it was transformed into a besloten vennootschap (B.V.).

[11] On 23 January 2017, Vodafone launched the brand ho-mobile, to provide low-cost mobile telephony services in competition with Iliad.

On 15 March 2024, Swisscom announces the acquisition of 100% of Vodafone Italy for 8 billion euros, with the aim of merging it with its subsidiary Fastweb.

As part of the agreement, Vodafone Group will continue to provide certain services, such as branding, to Fastweb for up to 5 years.

The company's three brands (Fastweb, Vodafone and ho-mobile) will temporarily continue to operate independently.

[citation needed] As of June 30, 2016, about 150 of these operators in 100 countries allow customers to reach 4G LTE coverage.