[9] In November 2019, Hodinkee Japan was launched in partnership with Hearst Fujin Gahō, as a Japanese language version of the website.

[11] The company also raised $40M in a series B round, with American investment advisory firm TCG as lead investor, and other investors including French luxury giant LVMH's LVMH Luxury Ventures subsidiary, True Ventures, Grammy-award winning musician John Mayer and six-time Super Bowl champion Tom Brady.

[11] In February 2021, Hodinkee announced it had acquired pre-owned luxury watch specialists Crown & Caliber.

[12] The watch market faced a downturn starting in early 2022, caused in part by the war in Ukraine and collapse of the crypto industry.

[8][2] The company sells Hodinkee-branded accessories, and also hosts pop-up events, with the goal of being a one stop online and offline shop for anyone with an interest in watches.

[16][17] The company sells advertising on its site, and also collaborates with luxury Swiss watchmakers to design collectible versions of their watches which are offered for sale on the Hodinkee website.

[31] The camera's design and choice of materials was inspired by a vintage Rolex Submariner belonging to Hodinkee CEO Benjamin Clymer.

The watch was inspired by Mayer’s Casiotone SK-5 sampling keyboard he played growing up in Fairfield, CT in the 1980s.