Hog's Breath also controlled the licensing and use of the Jamaica Joe's trademark in Australia and overseas, and planned on further expansion in other Asian countries as well as the UK, Europe and North America.

[9] However, by the late 2010s the company's fortunes had changed for the worse, with restaurant closures resulting in 47 outlets in Australia remaining as of March 2021, down from a peak of 83.

[12] A bar and restaurant named Hog's Breath Saloon was established by Jerry Dorminy in Fort Walton Beach, Florida, in the United States in 1976.

Dorminy later denied receipt of that letter, and asserted that he had repeatedly told Algie that "he would not be authorised" to operate his own Hog's Breath business in Australia.

For reasons set out in a detailed determination dated 30 June 1994, Helen Hardie, Assistant Registrar, declined the application by Dorminy to prevent Algie from registering five Hog's Breath trademarks.

Before Justice Robert French on 22 June 2007, Lamb claimed he owned copyright to a cartoon of a pig known as the "Wave Hog Work".

Lamb alleged that, from 1996, companies controlled by a former worker at the Florida eatery had infringed his copyright in various ways including applying the pig logo to clothing related to the Hog's Breath Cafe chain in Australia.

He subsequently received support from the public, with more than 14,000 people signing a petition to demand that Hog's Breath Cafe retract their legal threats.