A news brief announcing the premiere broadcast noted that the program would feature "a different top screen personality each week in original stories of mystery and adventure by leading Hollywood writers.
Different movie stars of the era, such as James Stewart, Deborah Kerr and Victor Mature were featured each week.
[3] Casts were rounded out by radio actors such as Wendell Niles, William Conrad, Betty Lou Gerson and Harry Bartell.
The January 28 issue of Sponsor reported that Walter H. Hopkins, the organization's director, "said radio presented tremendous opportunity for local tie-ins by bakers.
It was included ("over 400 half hours") among a number of programs available from MCA in an eight-page ad in the trade magazine Broadcasting.