HomeAdvisor is a digital marketplace that connects homeowners with local service professionals to carry out home improvement, maintenance, and remodeling projects.

HomeAdvisor incorporates home improvement project planning resources, which are free to homeowners, and a paid network for service professionals.

[12] After rebranding, then-CEO Chris Terrill told StreetFight Magazine, “We’re the only network for this type of on-demand service.” [13] In 2013, HomeAdvisor acquired Werkspot.nl, the leading Dutch home improvement platform.

Denver investigative reporter Heidi Hemmat wrote one such story about[24] a client that used a contractor recommended by HomeAdvisor to put in a concrete driveway.

HomeAdvisor has also received data security concerns over its use of Home Improvement Industry practices known as Pay Per Lead Services.

A previous claim that homeowners are unaware that their data is being sold to contractors has been refuted by HomeAdvisor via their own language used on their "contact forms" on their website.

A standard CCPA/TCPA disclaimer is included at or above the "submit" button, which states that HomeAdvisor and its affiliates, as well as their networks of Service Professionals, may deliver marketing calls or texts to the user's number.