Homejoy, Inc. was an online platform which connected customers with home service providers, including house cleaners and handymen.

After Series B, led by Google Ventures,[13] completed in early December 2013, the total raised from both rounds was around $38 million.

[19] Homejoy was run by a team of over 100 employees, and worked with thousands of independent professional cleaners in their cities of operation as of early 2014.

[16] Homejoy's company culture focused on the use of technology to increase operating efficiency and offer on-demand services.

Cheung admitted that he was behind the startup after a Homejoy user found his credit card and profile information on the Fly Maid site — without even signing up.

Cheung decided to shut down Fly Maids after the news became public to avoid another lawsuits due to seemingly improper usage of Homejoy customer database.