The design of Hope packages has a smaller proportion of letters of "HOPE" of the logotype compared to the originally released packs, the proportion such as the serif portion is thick (minor change in mid-November 1995, at the same time Tar/nicotine, was 15mg and 1.3 mg and was changed to 14 mg and 1.2mg).

In addition, in the inner pack other than Hope, before the renewal in February 2014, a different illustration was drawn depending on the issue.

Cardboard was embossed in the initial package (different wrapping paper also varied depending on the brand name).

The mark of the bow and arrow of the package is red, close to vermillion and is slightly smaller than the current Hope.

In the Philippines, Hope is a brand owned by Fortune Tobacco Corporation and is manufactured and distributed by PMFTC, Inc.

The television commercials showed foreign talents engaged in exhilarating Western leisure activities like skydiving, wakeboarding and boat racing to drive home the "freshness" story.

The commercials were made even more popular with its jingle, sang by a 21-year-old Claire de la Fuente, a Karen Carpenter sound-alike.