With an established winery based in Margaret River, Western Australia and vineyards in the Great Southern,[2][3] the Burch family are the first Australians to gain ownership in the production of a French Burgundian Grand Cru.

[9][10][11][page needed] The Margaret River wine region was chosen for what was at that time a highly experimental exercise through studies undertaken in 1955 by Professor Harold Olmo.

In 1961 Dr John Gladstones from the University of Western Australia, published a paper in the Journal of the Australian Institute for Agricultural Science which stated in part "As far as the writer is aware, the Busselton–Margaret River region has never been seriously proposed as suitable for commercial viticulture.

"[12][13] The climate of Margaret River is more strongly maritime-influenced than any other major Australian region and has been described as similar to that of Bordeaux in a dry vintage.

While a single imperial bottle of Howard Park Cabernet can fetch as much as $6,000 in 2008 ranking first place for auction results among wineries from Western Australia.

Pascal Marchand is famous in wine circles for his performance taking over from Comte Armand in Pommard as winemaker at Burgundy's Premier Cru 'Clos-des-Épeneaux'.

The artwork for the label was originally designed by the late Maxine Fumagalli, a Noongar artist from Western Australia's Great Southern.

Awarded a Double Gold Medal and listed as one of the top four label designs in the International San Francisco Wine Competition.

[71] The 12 member alliance includes Brown Brothers, Campbells, Taylors, DeBortoli, McWilliam's, Tahbilk, Tyrell's, Yalumba, D'Arenberg, Jim Barry, Howard Park, and Henschke.