[1][2][3] Hyperice was founded in Southern California in 2010 and its first product was an ice-compression wrap to help with sports-related injuries.
[4] Kobe Bryant, the American professional basketball player, became the first recipient of the Hyperice Knee ice and compression wrap.
[9] In 2016, the company started production of Venom, a heat and vibration wearable back device for muscle warm-up and recovery.
[18][19] Through the partnership with the PGA TOUR, Hyperice changed the on-course rules to allow players access to percussion massage during competitive play.
[26] The company's investors and sponsored athletes are NFL quarterback Patrick Mahomes,[27] Norwegian footballer Erling Haaland,[28] and India's cricket captain Virat Kohli.