Ating Dibdibin - the first community based breast cancer screening program in the Philippines; conducted under the auspices of the American Cancer Society and with a grant from Pfizer Foundation (USA) and Pfizer Foundation Philippines, Ating Dibdibin was first conducted in Marikina City, Metro Manila from June to December 2008; the project facilitates treatment of all women diagnosed with breast cancer during the screening period and aims to make the early detection program permanently included under the local government's health budget; Instructional videos on breast self-examination were produced for Ating Dibdibin (Take Your Breast Care to Heart) narrated by singer and actress Lea Salonga in English and actress Dawn Zulueta in Tagalog.
ICanServe handbook (2000, 2002) - a directory of services available to the breast cancer community in the Philippines, first published through a grant from Bristol-Myers Squibb (Phil), Inc. 4.
Celebrity members of the e-group include actresses Maritoni Fernandez and Melissa De Leon Joseph, writer-director Bibeth Orteza and model-trainer Patty Betita.
Gifts that Give Back - ICanServe-produced year-round gift items available on the https://icanserveshop.com/, proceeds help raise awareness and subsidize medical care for breast cancer patients undergoing treatment; In 2011, model-actress Tweetie de Leon-Gonzales, professional soccer player Yannick Tuason and singer-actress Lea Salonga-Chien helped with the foundation's fund-raising activity by modeling ICanServe-branded merchandise.
Collaboration with donors/sponsors - for fund-raising and/or awareness campaigns, ICanServe may be chosen as a beneficiary of socially responsible institutions or individuals for anniversaries or occasional special projects [12] 2.
ICanServe Facebook Group - online private support group on Facebook (FB) for women cancer survivors (a patient service); it facilitates doctor referrals and is a venue for comparing treatment notes and sharing experiences; over 600 are enrolled (as of February 2024) with members based in the Philippines (Manila, Quezon City, Muntinlupa, Rizal, Davao, Cagayan de Oro, Zamboanga, Bacolod, Baguio), USA, Saudi Arabia, Sweden, South Korea, Saipan, Malaysia, and Singapore 5.
Volunteer opportunities - survivor volunteers serve in ICanServe projects (for fund-raising or awareness) in gratitude for help received while they were in treatment; or as in the case of non-survivors, in honor the struggle of their loved ones who battled or continue to battle cancer In the October 2008 issue of Marie Claire Philippines, the following ICanServe Foundation supporters wore the ICanServe shirt in what was called the Pink Shirt Campaign to raise awareness and advocate early breast cancer detection through breast self-examination: race car driver and TV host Gaby dela Merced; medical oncologist Dr. Malu Tiambeng; singer Bituin Escalante; mother of three Sigalit Djemal; models-and-columnists Isabel Roces and Rissa Mananquil; entrepreneurs Eva Abesamis, Susan Reyes, Crisann Celdran, Ruby Gan and Lucille Locsin; Senator Pia Cayetano; model and environmentalist Bianca Araneta; former Representative Charlie Cojuangco; columnist Mayenne Carmona; singer and Sexy Chef restaurant owner Rachel Alejandro; model and jewelry designer Tweetie de Leon; artist Isa Lorenzo; writer and director Bibeth Orteza; film director Carlitos Siguion Reyna; broadcast journalists Cheche Lazaro and David Celdran; breast surgeon Dr. Diana Cua; fundraiser Frannie Jacinto; actress Melissa de Leon-Joseph; Marikina Mayor Marides Fernando; student and model Isabelle Daza; fashion designer Lulu Tan-Gan; and news anchor and TV host Chiqui Roa-Puno.