Kara Magsanoc-Alikpala

[3] Asianeye developed shows called "docu-musicals" for ABS-CBN's A Christmas Prayer, and the firm won awards on several occasions.

[7] She has produced and reported for documentaries through the Philippine Center for Investigative Journalism, The Probe Team and for SkyCable News.

In 1999, she started the I Can Serve Foundation[10] along with her friend Crisann Celdran who wrote "we knew very little and had different experiences but shared one dream: that cancer survivors should not go through this path alone.

"[3] The I Can Serve Foundation, sometimes identified with all words together as ICanServe, has been described as a "dynamic patient support networking group" and has been lauded for its efforts to alleviate the rising incidence of breast cancer among Filipino women.

[10] Magsanoc-Alikpala works with government officials including Philippine Senate President Manny Villar to promote awareness.

[12] Its "Pink Kitchen" creative promotional effort, credited as the idea of Bettina Osmena, features top chefs serving fine cuisine; the events are well publicized in the media.

[3][4] In 2007, Magsanoc-Alikpala was chosen as one of three celebrity critics on a popular Philippine television show Dokyu which has an "eclectic panel" of experts examining film projects.