Separate services for the West and East of the region were planned to begin from day one, but an industrial dispute over the launch of the East Midlands service – and the opening of new studios in Nottingham – resulted in the entire region continuing to receive a sole pan-regional programme from Birmingham.

Within a few months, Nottingham operations were moved from a temporary set-up at Giltbrook to Central's new complex at nearby Lenton Lane.

The first programme was infamous for the failure of the studio's electronic video system resulting in a calamitous broadcast.

As of 23 February 2009, lunchtime and early evening bulletins in the West and East Midlands on weekdays became pan-regional.

[8] On 23 July 2013, proposals for a more localised Channel 3 news service were approved – latterly, ITV News Central extended the East and West opt-out services from 6 minutes to at least 20 minutes during the half hour 6pm programme, in addition to separate lunchtime and weekend bulletins for the two sub-regions.